Editorial Guidelines

Our Content Mission

At That Coupon, our mission is to provide UAE shoppers with the most accurate, reliable, and up-to-date coupon codes and promotional information available online. We understand that finding a working coupon code can make a real difference in a shopper's purchasing decision, and we take that responsibility seriously. Every piece of content published on our platform is created with the singular goal of helping consumers save money on their everyday purchases from trusted retailers across the UAE and the wider GCC region.

Our editorial team is committed to a strict policy of factual accuracy and current relevance. Unlike many coupon aggregator sites that prioritise volume over quality, That Coupon deliberately chooses to publish fewer codes if it means every single one has been personally tested and confirmed to be working. We believe that a shopper's time is valuable, and encountering a broken or expired code creates frustration that undermines trust in the entire coupon industry. That is why we have built our entire editorial process around verification, transparency, and accountability.

All of our content is reviewed against these editorial guidelines before publication and on an ongoing basis. These guidelines represent our commitment to honesty and are the foundation upon which every coupon page, deal listing, and shopping guide on That Coupon is built. We invite our users to hold us accountable and to report any discrepancies they encounter so that we can continuously improve the quality of our platform.

Content Standards

Every piece of content published on That Coupon must adhere to the following five core standards. These standards are non-negotiable and apply to all team members, contributors, and editorial processes involved in creating and maintaining content on our platform.

Coupon Code Publishing Rules

In addition to our core content standards, the following specific rules govern the publication of every coupon code on That Coupon. These rules are designed to ensure that our users receive the most reliable and transparent coupon experience possible. Any deviation from these rules must be approved by the editorial lead and documented with a clear justification.

• •Only publish codes that have been tested on the actual retailer website by a member of our editorial team. Screenshots or logs of the successful test should be retained for audit purposes.
• •Display the last tested date prominently on every coupon code card or listing. This date must be accurate and correspond to the most recent verification performed by our team.
• •Remove expired codes within 24 hours of confirmed expiration. When a code is found to be non-functional during a scheduled re-verification check, the listing must be updated or taken down promptly to avoid misleading users.
• •Never invent, guess, or fabricate coupon codes. Every code published on our platform must originate from a verifiable source, such as the retailer's official communications, affiliate dashboard, or confirmed promotional campaign.
• •Clearly distinguish between cashback codes and instant discount codes. Users must be able to understand immediately whether a code provides an upfront discount at checkout or a post-purchase cashback credit.
• •State any limitations associated with the coupon, including maximum cashback amounts, category restrictions, minimum order values, and per-user usage limits. Hiding restrictions to increase click-through rates is strictly prohibited.
• •Attribute codes to their source where applicable. For example, codes obtained through the Noon Affiliate Partners program should be noted as such. Transparency about the source of our coupons builds trust with our users and the retailer community.

Content Review Process

All content on That Coupon follows a structured four-step review process before it is published. This process ensures that every coupon code, deal listing, and shopping guide meets our editorial standards and provides genuine value to our users. No content may bypass this process under any circumstances.

Corrections Policy

Despite our rigorous verification process, errors can occasionally occur. A coupon code may stop working between our scheduled verification checks, or a detail about a promotion may change without notice from the retailer. When an error or inaccuracy is identified in any content published on That Coupon, we are committed to addressing it swiftly and transparently.

All confirmed errors are corrected within 24 hours of being reported or discovered by our team. The correction is applied directly to the affected content, and the dateModified field is updated to reflect the date on which the correction was made. If the error was significant — for example, a code listed as working when it had expired — we update the listing to accurately reflect the current status and re-verify the code if a replacement is available.

We actively encourage our users to help us maintain the accuracy of our platform. If you encounter a coupon code that does not work as described, or if you notice any other inaccuracy in our content, please report it through our Contact page. All user reports are reviewed by our editorial team and actioned according to the same corrections policy described above. We value every piece of feedback and use it to continuously improve the quality and reliability of our platform.

Affiliate Disclosure

That Coupon earns commissions through affiliate partnerships with retailers and affiliate networks. When you click on a coupon code or deal link on our website and make a purchase on the retailer's site, we may receive a commission from the retailer or the affiliate network at no additional cost to you. These commissions are how we fund our operations, pay our editorial team, and continue providing free coupon codes to our users.

Specifically, That Coupon is a participant in the Amazon Associates Program, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon .ae. We are also a participant in the Noon Affiliate Partners program, which allows us to earn commissions by referring users to noon.com. These partnerships are clearly disclosed on our platform in accordance with applicable advertising disclosure requirements.

It is important to understand that our affiliate relationships do not affect our verification process or editorial independence. We test every coupon code regardless of the commission rate offered by the retailer. A code is featured on That Coupon because it works and provides value to our users, not because it generates a higher commission for us. We will never prioritise a higher-paying affiliate offer over a more valuable deal for our users. Our editorial integrity is the cornerstone of our brand, and we take any violation of this principle extremely seriously.