Coupon Verification Policy
This page describes in detail how That Coupon tests, verifies, and publishes every coupon code on our platform. Our rigorous verification process is the foundation of the trust that hundreds of thousands of UAE shoppers place in us every month.
Our Verification Commitment
Every single coupon code published on That Coupon is tested daily by our UAE-based editorial team on the actual retailer website before it appears on our platform. We do not rely on scraped data, user submissions, or automated assumptions. Instead, a real person based in the UAE opens the retailer's website, adds products to a cart, applies the coupon code at checkout, and confirms that the discount or cashback is correctly reflected in the order total. This hands-on approach is labour-intensive, but it is the only way to guarantee that the codes we list are genuinely working for UAE shoppers.
Our verification team operates under DED License 1630925, issued by the Department of Economy and Tourism in Dubai. This license is a legal requirement for operating a digital media and affiliate marketing business in the UAE, and it reflects our commitment to operating transparently and in full compliance with local regulations. We are a registered business entity, not an anonymous website operating from an unknown location. You can verify our license details through the Dubai Department of Economy and Tourism's official business registry.
That Coupon never publishes a coupon code without testing it first. This is a non-negotiable editorial policy that applies to every code on our platform, regardless of the retailer, the size of the discount, or any commercial relationship we may have with the store. If we have not personally verified a code, it does not appear on our website — it is that simple. This commitment to verified-only content is what separates That Coupon from the vast majority of coupon websites that publish hundreds of untested, expired, or entirely fabricated codes just to generate traffic and clicks.
5-Step Verification Process
Select Test Products
We add items from at least 3 different product categories to a shopping cart on the retailer website. This ensures codes work across categories. For example, when testing a Noon code, we might add a smartphone from electronics, a t-shirt from fashion, and a kitchen appliance from home — all in the same cart. This multi-category approach guarantees that the code delivers consistent value regardless of what you are shopping for. It also helps us identify codes that may be restricted to specific categories, so we can communicate those limitations accurately to you. Selecting diverse products is a critical first step because many coupon codes in the UAE market have different discount rates or restrictions depending on the product category, and testing only one category would give an incomplete picture of the code's true functionality.
Apply the Code at Checkout
We paste the coupon code into the checkout field. We verify the code is accepted and the discount or cashback is reflected in the order total. Our team takes a screenshot of the checkout page showing the applied discount as part of our verification record. This documentation allows us to track the exact discount amount, confirm the code's acceptance by the retailer's system, and maintain a historical log of every test we perform. If the code is rejected or produces an error message, we immediately flag it for investigation and do not publish it as working. We also check whether the discount is applied before or after shipping fees and taxes, as this can significantly affect the actual savings a shopper receives at checkout.
Verify Discount Calculation
We compare the actual discount shown against the expected rates. For example, FOREVER should show 10% on apparel, 9% on watches, 8% on sports, capped at AED 50 per item. Our verification team manually calculates the expected discount for each product in the test cart and cross-references it against the amount displayed at checkout. This step catches discrepancies where a code might be accepted but applies an incorrect rate — a common issue with percentage-based coupons that have category-specific or item-specific caps. If the discount calculation does not match the expected rate within an acceptable margin, we note the discrepancy and investigate further. We also verify that the cashback or discount is applied to the correct line items and that any stated caps (such as maximum discount per item or per order) are being enforced correctly by the retailer's system.
Cross-Platform Testing
We repeat the same test on the retailer's mobile app. Any discrepancy between web and app is noted and investigated. Many UAE shoppers use retailer mobile apps exclusively, and we have found that some coupon codes behave differently on the app compared to the desktop website. For instance, a code may provide a 10% discount on the website but only 8% on the mobile app, or vice versa. In some cases, app-exclusive codes may not work on the web at all. By testing on both platforms, we ensure that our published discount information is accurate regardless of how our users prefer to shop. If we discover a significant discrepancy, we note it clearly on the coupon listing so that shoppers know exactly what to expect on each platform. This dual-platform testing is especially important in the UAE, where mobile commerce accounts for a large and growing share of all online shopping transactions.
Publish Results
If all tests pass, the code is marked "Working" with today's date (July 14, 2026). If any test fails, the code is marked "Not Working" and re-tested within 2-4 hours. This final step is what makes That Coupon fundamentally different from the vast majority of coupon websites. We never publish a code without completing every step of this verification process. When a code passes all five steps, it receives a green "Working" badge alongside the date it was last verified, giving our users complete confidence before they click through to the retailer. When a code fails any step — whether it is rejected at checkout, calculates an incorrect discount, or shows a discrepancy between web and app — we immediately mark it as "Not Working" and schedule a re-test. This honest, transparent approach means that when you see a code marked "Working" on That Coupon, you can trust that it has been rigorously tested on the actual retailer website from a UAE IP address, on both desktop and mobile platforms, across multiple product categories.
Testing Schedule
Our verification tests are performed daily between 8:00 AM and 10:00 AM GST (Gulf Standard Time, UTC+4). This early-morning testing window ensures that any codes that were deactivated overnight by retailers are caught before the bulk of our daily visitors arrive. Many retailers in the UAE update their promotional codes and campaign settings during the late-night hours, and our morning testing schedule is specifically designed to catch these changes as early as possible. By testing early in the day, we minimize the window during which a code might appear as working on our site but has actually been deactivated by the retailer.
Tests run 7 days a week, including weekends and public holidays. The UAE e-commerce market does not pause for weekends or holidays — retailers like Noon, Amazon UAE, and Namshi continue to process orders around the clock, and their coupon codes remain active (or may be deactivated) at any time. Our testing schedule reflects this reality by maintaining daily verification even during Ramadan, Eid al-Fitr, Eid al-Adha, National Day, and all other public holidays observed in the UAE. During major sale events such as Ramadan offers, Yellow Friday, and White Friday, we often increase our testing frequency to multiple times per day to keep pace with the rapid code changes that retailers introduce during these high-traffic periods.
Verification timestamps are updated on the website by 1:00 PM GST. After our testing team completes the morning verification cycle, the results are reviewed, any discrepancies are investigated, and the final status for each code is pushed to the live website. This means that by early afternoon, every coupon code on That Couponreflects a verification status that is less than 5 hours old. When you see a "Working" badge with today's date on a coupon code, you can be confident that it was tested this morning by our team in the UAE and confirmed to be delivering the stated discount or cashback at checkout.
Failure Protocol
If a code fails any step of our verification process, it is immediately marked "Not Working" on our website. We do not delay this status change or wait for a re-test before updating the listing. Our priority is ensuring that our users never waste their time attempting to use a code that we know is not functioning correctly. The "Not Working" status is applied across all platforms simultaneously — web and mobile — so that every visitor sees the most current and accurate information regardless of how they access That Coupon.
A failed code is automatically scheduled for re-testing within 2 to 4 hours of the initial failure. There are several reasons why a code might fail an individual test despite still being technically active: temporary server issues on the retailer's side, a brief deactivation for campaign rotation, or a geographic routing issue that affects code recognition. By re-testing within a few hours, we give the retailer time to resolve any transient issues while still maintaining a tight feedback loop for our users. If the re-test confirms that the code is working again, its status is updated back to "Working" with the new verification date.
If the re-test also fails, the code remains marked as "Not Working" and we begin promoting alternative codes that have passed verification. We never leave our visitors without options — if the primary code for a retailer has failed, we ensure that alternative verified codes are prominently displayed so that shoppers can still save money on their purchase. Our editorial team manually reviews all failed codes at the end of each testing day to determine whether the failure is temporary or permanent.
If a code is confirmed to be permanently retired by the retailer, it is marked "Expired" with a clear explanation of why it is no longer available. Expired codes remain visible on our site for a limited period so that returning visitors who have bookmarked a specific code page can understand what happened and find the current working alternatives. We believe this transparent approach is far more useful than silently removing expired codes, which would leave visitors confused and wondering whether the code might still work.
What We Test
| Test Criteria | Details |
|---|---|
| Code acceptance | We verify the code is accepted by the retailer's system without any error messages. The code must be recognized as valid and trigger a discount or cashback calculation in the cart. Codes that produce errors such as 'invalid code', 'expired', or 'not applicable' are immediately flagged as failed. |
| Discount accuracy | We manually calculate the expected discount for each product category and compare it against the amount shown at checkout. This includes verifying percentage rates, flat discounts, and any caps or maximum values that apply. Any discrepancy greater than 1% triggers a re-test and investigation. |
| Category coverage | We test each code against at least 3 different product categories to ensure it works broadly. Codes that are restricted to a single category are clearly labeled with that limitation. We also test edge cases such as sale items, bundled products, and items from sub-categories. |
| Platform compatibility (web + app) | Every code is tested on both the retailer's desktop website and their mobile app. We check for consistent discount rates, proper code acceptance, and equivalent user experience across both platforms. Discrepancies are documented and communicated to our users. |
| Usage limits | We check whether the code is limited to one-time use per account, per device, or has any other usage restrictions. Codes that require a new account are clearly marked as 'new users only'. We also verify whether codes can be combined with ongoing sales and promotions. |
| Expiration dates | We monitor the stated expiration date of each code and cross-reference it with the retailer's official promotions page. When a code is approaching its expiration date, we increase the testing frequency to catch any early deactivation by the retailer. |
| Minimum order requirements | We verify whether the code has a minimum order value and, if so, what that threshold is. We test with cart values both above and below the minimum to confirm the exact boundary. This information is included in the coupon details so shoppers know the minimum spend required to use the code. |
Transparency
That Coupon is fundamentally different from the majority of coupon websites operating in the UAE and around the world. Most coupon sites operate on a volume-based model: they publish as many codes as possible, often scraping them from affiliate networks or retailer emails, without ever testing whether the codes actually work. These sites typically display a "success rate" or "voted by users" metric that is easily manipulated and provides no real assurance. At That Coupon, we take the opposite approach — we publish fewer codes, but every single one has been tested and verified by a real person on the actual retailer website. Our "Working" badge means exactly what it says: the code was tested today and it worked.
We publish the actual test date next to every coupon code on our website. This is not an auto-generated timestamp or an estimate — it is the real date on which a member of our UAE-based team manually tested the code on the retailer's checkout page. If a code was tested today, you will see today's date. We also report failures honestly. When a code stops working, we do not hide that fact or bury it in fine print. The code is immediately marked "Not Working" and we actively promote verified alternatives. We never invent codes or publish codes that we have not personally tested. Every code listed on That Coupon can be traced back to a specific verification session conducted by our team.
All of our testing is conducted from UAE IP addresses, using real UAE shipping addresses, to ensure that the results accurately reflect the experience of an actual UAE shopper. Many coupon codes are geo-restricted and will only work when the shopper is located within the UAE or when the order is being shipped to a UAE address. Testing from outside the country would produce misleading results, which is why our entire verification infrastructure is located within the UAE. This geographic accuracy is a critical part of our commitment to providing reliable, trustworthy coupon information for UAE consumers.
Our Tools
Our verification team uses a combination of real-world testing environments and purpose-built tools to ensure the highest possible accuracy. All tests are conducted from UAE IP addresses, which is essential because many retailers apply geo-restrictions to their coupon codes. A code that works from a UAE IP address may be rejected entirely if the request originates from another country. By testing exclusively from UAE-based connections, we replicate the exact experience that our users will have when they apply the code themselves.
We use real UAE shipping addresses when progressing through the checkout flow to ensure that location-based restrictions are properly accounted for. Some retailers apply different discount rates or code eligibility rules depending on the delivery destination, and using a genuine UAE address ensures that our test results are fully representative. Our team tests on both desktop browsers (Chrome, Safari, Firefox) and mobile devices (iOS and Android) to cover the full range of platforms that our visitors use. We also test multiple product categories per code — at least three different categories per test session — to verify that the code delivers consistent results regardless of what the shopper is purchasing.
In addition to manual testing, we maintain an internal dashboard that tracks the verification history of every code over time. This dashboard records the date and time of each test, the discount amount observed, the product categories tested, the platform (web or app) used, and the pass/fail result. This historical data allows us to identify patterns — such as codes that consistently fail on weekends or during sale events — and adjust our testing strategy accordingly. The result is a verification system that continuously improves its accuracy and reliability over time, ensuring that That Coupon remains the most trustworthy coupon platform for UAE shoppers.