Yellow Friday is Noon's flagship shopping event and the most anticipated sale in the UAE e-commerce calendar. Inspired by international shopping festivals like Black Friday, Yellow Friday has grown into a multi-day extravaganza featuring discounts of up to 80% across every product category. For UAE shoppers, it represents the single best opportunity of the year to score massive deals on electronics, fashion, home appliances, beauty products, and more.
In 2026, Yellow Friday is set to be bigger than ever, and using the ADHA10 coupon code during the event unlocks an additional layer of savings that goes beyond the already-reduced sale prices.
When Is Yellow Friday 2026?
Yellow Friday typically takes place in late November, running for approximately one week with preview deals and early access offers in the days leading up to the main event. While the exact dates for 2026 are yet to be officially confirmed, shoppers should prepare for the sale to begin around 23rd to 29th November, with flash deals and lightning sales continuing throughout the period.
Noon usually releases a detailed sale calendar in the weeks leading up to Yellow Friday, outlining which categories go on sale on which days. This advance notice allows you to plan your purchases strategically.
What to Expect During Yellow Friday 2026
Electronics: Up to 80% off smartphones, laptops, tablets, headphones, gaming consoles, and smart home devices. Apple, Samsung, Sony, and LG products see some of the deepest discounts. Last year's highlights included the iPhone 16 Pro at nearly AED 1,000 off and Samsung 4K TVs reduced by over 40%.
Fashion: Up to 70% off clothing, shoes, and accessories for men, women, and children. Major sportswear brands like Nike and Adidas typically offer 40% to 50% reductions, while premium fashion labels can see discounts of 30% to 50%.
Home and Kitchen: Up to 60% off appliances, furniture, bedding, and kitchenware. Dyson, Nespresso, and KitchenAid products are among the most popular Yellow Friday picks.
Beauty: Up to 50% off skincare, makeup, and fragrances. This is an ideal time to stock up on your favourite beauty products or invest in premium skincare sets.
Groceries and Essentials: Up to 40% off pantry staples, household supplies, and personal care items — perfect for bulk buying.
How ADHA10 Enhances Your Yellow Friday Savings
The ADHA10 code provides seasonal cashback during Yellow Friday, adding an extra percentage back to your Noon wallet on top of the sale prices. This creates a compounding savings effect that makes Yellow Friday deals even more attractive.
Consider this example: a Sony 65-inch Bravia XR OLED television is reduced from AED 7,999 to AED 4,799 during Yellow Friday — a saving of AED 3,200. Apply ADHA10 at checkout and you receive additional cashback on the AED 4,799 you actually pay. The combination of the 40% sale discount plus ADHA10 cashback means your effective total saving is even higher.
Preparing for Yellow Friday: A Shopper's Checklist
Successful Yellow Friday shopping requires preparation. Follow this checklist to maximise your results:
Set a budget in advance. It is easy to overspend when surrounded by massive discounts. Decide how much you can afford and stick to it.
Create a wishlist. Browse Noon in the weeks before Yellow Friday and add desired items to your wishlist. This helps you track price drops and move quickly when the sale begins.
Compare prices. Check what competing retailers are charging for the same products. While Noon's Yellow Friday prices are generally among the lowest, a quick comparison ensures you are getting the genuine article.
Download the Noon app. The app often gets early access to deals and exclusive app-only discounts. Push notifications alert you the moment a deal goes live.
Have ADHA10 ready. Copy the ADHA10 code from That Coupon and keep it handy. During peak sale hours, checkout pages load slowly and you want to paste the code instantly.
Use a rewards credit card. UAE bank cards with cashback or reward points multiply your savings further. A Mashreq or Emirates NBD card with 5% cashback on top of the Yellow Friday discount and ADHA10 code represents triple-layer savings.
Flash Deals and Lightning Sales
Yellow Friday features time-limited flash deals that offer the deepest discounts but sell out within hours, sometimes minutes. These lightning sales typically drop at specific times throughout the event, such as midnight, noon, and 8pm.
To catch flash deals, monitor the Noon app closely during these windows and add items to your cart immediately when they appear. Popular electronics like AirPods, PlayStation controllers, and iPad deals tend to sell out fastest. Having ADHA10 pre-copied ensures you can complete checkout quickly once you secure a flash deal.
Yellow Friday vs Other Noon Sales
While Noon runs multiple sales throughout the year including Ramadan, Eid, and 11.11, Yellow Friday consistently offers the deepest and broadest discounts. It is the closest the UAE gets to the Black Friday phenomenon, and brands save their best deals specifically for this event.
If you have been holding off on a major purchase — a new laptop, a television, home renovation supplies, or a premium fragrance — Yellow Friday is the time to buy. The combination of sale discounts, ADHA10 cashback, and bank card rewards creates savings that are unmatched at any other point in the year.
Post-Sale Opportunities
After the main Yellow Friday event concludes, Noon often extends selected deals for a few additional days as a "last chance" sale. Prices may be slightly higher than the peak Yellow Friday lows, but the ADHA10 code typically remains active, and the deals can still represent excellent value.
That Coupon will have real-time updates on ADHA10 availability and any enhanced codes that Noon releases during Yellow Friday 2026. Bookmark this page and check back frequently as the event approaches.
Frequently Asked Questions
What dates is Noon Yellow Friday 2026?↓
Yellow Friday 2026 is expected to run from approximately 23rd to 29th November 2026, with early access deals starting a few days before. Noon will confirm exact dates closer to the event.
How much discount can I get during Yellow Friday on Noon?↓
Yellow Friday discounts reach up to 80% on select products. Electronics, fashion, home appliances, and beauty products all see significant reductions, with electronics and fashion typically offering the deepest cuts.
Does the ADHA10 code work during Yellow Friday?↓
Yes, ADHA10 provides seasonal cashback during Yellow Friday and stacks on top of the sale prices. You get the Yellow Friday discount plus ADHA10 cashback credited to your Noon wallet.
Can I combine Yellow Friday deals with bank offers?↓
Yes, most UAE bank offers stack with Yellow Friday sale prices. Use an eligible credit card for additional cashback or instant discounts, and apply ADHA10 for extra Noon wallet credit.
Do Yellow Friday deals sell out quickly?↓
Yes, the best Yellow Friday deals — especially flash deals on electronics — sell out within hours or even minutes. Download the Noon app, enable notifications, and be ready to checkout the moment a deal goes live.